Women reject fad diets in favour of long-term change
18 Mar 2008
The majority of British women's diet and fitness resolutions for 2008 focused on long-term lifestyle changes rather than popular celebrity dieting fads that promise a short-term fix.
Research from PruHealth suggests that A-list-inspired fad diets such as Atkins, the maple syrup diet and cabbage soup regime are losing popularity among real women, with Brits expecting their fitness plans to last for 78 days on average.
Over a third of women who planned a new diet or fitness regime in January see their plans as an ongoing lifestyle change rather than an instant attempt to loose weight.
Katie Roswell, marketing director at PruHealth, said: "It's encouraging to see a common move towards a long-term healthy lifestyles, rather than people opting for more short-term fixes, such as unhealthy, fad diet plans.
"However, it's also clear how important it is to maintain momentum and motivation to stick to a permanent lifestyle change."
According to PruHealth, this year, 69 per cent of women set out to start a new healthy lifestyle plan compared to 53 per cent of men.
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