Health-conscious Brits 'driving soft drink sales'14 May 2008
The recent move towards health-boosting juices and smoothies within the soft drinks industry is reflective of the growing demand for wholesome, functional products, the British Soft Drinks Association (BSDA) has claimed.The 2008 Soft Drinks Report from Britvic PLC found that the health and wellbeing market is to remain the most influential driver of soft drink sales in 2008.Core elements of consumer interest are naturalness, functional benefits - such as those offered by antioxidants - and diet.Figures show that pure juice closed in on cola as the largest soft drink sub-sector in 2007, with a five per cent increase in sales value taking annual sales to £1.04 billion.And smoothies were the fastest growing subcategory in 2007 with sales up 31 per cent to £214 million. Liz Bastone, media manager at the BSDA, commented: "In terms of the market, there is a focus on health and wellbeing. It shows that consumers are increasingly taking into account their diet and health when making both food and drink choices and I think the soft drink market reflected that in 2007 and looks set to continue to reflect that in 2008."Discuss this item in our forums
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